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News Archive — Stanford Digital Economy Lab

How Much Is Your Favorite Free App Worth to You?

Shawneric Hachey

2024-01-17 19:45:31

Full article at: Source link

Summary

Summary: The article explores the concept of the value of free apps to users, highlighting the various ways in which these apps generate revenue and engage with consumers through data collection and advertising.

Key Themes

1. Value of Free Apps: The article delves into the concept of free apps and how they create value for users despite not charging for the initial download or use.
2. Revenue Generation: It discusses the different methods through which free apps generate revenue, such as in-app purchases and targeted advertising.
3. User Engagement: The article touches on how free apps engage with users through data collection and personalization to enhance the user experience.

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