MIT Sloan Management Review

What it Really Means for Business

George Westerman, Sam Ransbotham, and Abbie Lundberg. <p>George Westerman is a senior lecturer at the MIT Sloan School of Management, a pioneering researcher on digital transformation, and coauthor of <cite>Leading Digital: Turning Technology Into Business Transformation</cite>. Sam Ransbotham is a professor of analytics at the Carroll School of Management at Boston College, as well as a guest editor for <cite>MIT Sloan Management Review</cite>’s Artificial Intelligence and Business Strategy Big Ideas Initiative. Abbie Lundberg is editor in chief at <cite>MIT Sloan Management Review</cite>. She moderated the session.</p>

2024-01-08 01:43:54

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This article provides an overview of GenAI, its relationship to current and past technologies, and the considerations for making decisions about its use. The authors, George Westerman, Sam Ransbotham, and Abbie Lundberg, emphasize the importance of understanding what GenAI is and isn’t, and the implications for business transformation and strategy.

Key Themes

GenAI: The intersection of genetics and artificial intelligence, and its implications for business transformation and strategy.

Digital Transformation: The process of using digital technologies to create or modify business processes, culture, and customer experiences to meet changing business and market requirements.

Business Strategy: The long-term vision and direction of an organization, informed by the use of emerging technologies such as GenAI.

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