MIT Sloan Management Review

Finding Transformation Opportunities with Generative AI

George Westerman, Noémie Ellezam, and Abbie Lundberg. <p>George Westerman is a senior lecturer at the MIT Sloan School of Management, a pioneering researcher on digital transformation, and coauthor of <cite>Leading Digital: Turning Technology Into Business Transformation</cite>. Noémie Ellezam is chief digital strategy officer in the Group Innovation Division at Société Générale. Abbie Lundberg is editor in chief at <cite>MIT Sloan Management Review</cite<. She moderated the session.

2024-01-08 02:06:24

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The article discusses the potential for using GenAI to fundamentally change or gradually improve business operations. It is co-authored by George Westerman, Noémie Ellezam, and Abbie Lundberg.

Key Themes

Opportunities: The article explores the various opportunities presented by GenAI to transform business operations, whether through radical changes or incremental improvements.

GenAI: The article focuses on the potential of GenAI, or General Artificial Intelligence, to revolutionize existing business practices.

Digital Transformation: The authors discuss how GenAI can be utilized to drive digital transformation within organizations, potentially reshaping the way businesses operate.

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