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Forbes – Innovation

Four In Ten Companies Look Outside Their Domains For New Ideas

Joe McKendrick, Senior Contributor

2024-02-17 17:24:10

Full article at: Source link

Summary

The article discusses the X factor in innovation, which is expanding well beyond traditional boundaries into new industry areas, as businesses collaborate with partners from diverse backgrounds to accelerate transformation. This hybridization trend is driven by technology and data, offering new business opportunities but also risks. Industry leaders need a mindset shift, strategic partnerships, and a broad industry experience to succeed in this new collaborative and cross-industry landscape.

Key Themes

1. Innovation: Expanding well beyond traditional boundaries into new industry areas.
2. Hybridization: Collaboration with partners from diverse backgrounds to accelerate transformation.
3. Technology and Data: Driving new business opportunities and risks.

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