As with any aspect of digital transformation, the effective deployment of generative AI will depend less on technological capability than on human adaptability. Indeed, the human factor — people and culture — will drive the adoption of AI, or lack thereof. Looking at scientific research and real-world case studies, there are seven generalizable lessons for improving your ability to adopt GenAI, and any novel technology, at an organizational level: innovation boosts your organization’s immunity, focus on the problem, less is more, intuition is the common enemy, everyone loves change until they have to do it, process eats culture for lunch, and be proactive about ethical concerns.

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